Writing

I craft writing that connects with purpose. From long-form articles and press releases to email newsletters and product descriptions, my work captures attention while staying true to a brand’s voice. Every project blends industry expertise with storytelling, so the message doesn’t just inform but resonates with the right audience. Whether launching a collection or strengthening an identity, I turn ideas into words that inspire action.

Close-up of a modern square watch with an open skeleton dial showing gears and mechanical parts, placed on a white strap against a plain background.

Creative Writing

I write about watches from a personal perspective — hands-on reviews, thought pieces, industry news, and more. My articles have appeared in Fratello, European Watch Company, and Scottish Watches, where I bring a conversational yet informed voice to horology. Each piece is crafted to engage both seasoned collectors and newcomers, combining insight, context, and passion for the craft.

A Greubel Forsey wristwatch with a white dial, black hands, and a black strap, featuring a visible mechanical movement and additional small sub-dials.

Brand-Focused Content

I work directly with brands to create writing that communicates clearly and effectively. This includes press releases, product descriptions, blog posts, newsletters, and campaign storytelling. Each project is tailored to reflect the brand’s voice and audience. My aim is always to connect message with meaning — helping brands launch collections, build identity, and strengthen engagement with their community.

I have worked with:

A stylized white letter 'F' with a swoosh design on a black background.
Logo for European Watch Company with white text on dark blue background
Black background with the word 'ARTEM' in white capital letters.
Logo for Independent WatchER, featuring a watch outline with the initials IW inside, on a gold background.
A man with glasses and dark hair is smiling outdoors with fall foliage in the background, wearing a khaki-green shirt with a patch on the sleeve.

Robert-Jan Broer — Founder, Fratello

“Dave’s writing strikes a rare balance of passion and precision. He translates technical detail into stories that feel clear, compelling, and approachable, without ever losing sight of accuracy. With both expertise and instinct for what resonates with enthusiasts, his contributions to Fratello are insightful, engaging, and highly valued.”

Get in touch

Whether you’re looking for words, strategy, or a fresh watch concept, I’d love to hear from you. Share a little about your project, and let’s see how we can make it tick.